This week, RAM Trucks dropped a cryptic teaser that strongly suggests the return of its halo off-road pickup the TRX. The supercharged V8 powered truck disappeared after the 2024 model year as RAM shifted its messaging toward electrification, a move that many enthusiasts felt came at the cost of both sales momentum and brand credibility.
Now, RAM appears ready to course-correct.
The Teaser
The short clip opens on a windswept sand dune, with swirling dust immediately hinting at desert-running intentions. It’s a notable shift in tone. While the previous-generation TRX was undeniably muscular and brutally powerful, it often lacked the finesse of a true high-speed desert truck when compared to rivals like the Ford Raptor R.
The teaser’s title “APEX” is a deliberate choice. It’s a nod to dominance, reminding buyers that the Tyrannosaurus rex was once the apex predator, even in a world shared with Raptors. The 15-second clip closes with a bold message: “Power will be reborn”, followed by the date 01.01.26.
Short, dramatic, and straight to the point RAM clearly knows how to grab attention.
Speculation: What Could the New TRX Deliver?
The outgoing TRX topped out at 702 horsepower and 650 lb-ft of torque, already an impressive benchmark. However, the competitive landscape has shifted.
A realistic next step would be a bump to the 750 horsepower range with roughly 700 lb-ft of torque. That would place the TRX firmly above the current Ford F-150 Raptor R, which produces 720 horsepower and 640 lb-ft of torque, while still leaving RAM room to grow with future iterations.
Ford likely saw this coming. The brand’s 900 horsepower Raptor R concept, unveiled in Las Vegas at SEMA, may not be production-bound, but it clearly signals Ford’s engineering ceiling and its intent to stay ahead in the off-road arms race.
Final Thoughts
Regardless of the final specs, the message is clear: RAM is not done with V8 performance. The APEX teaser signals a renewed commitment to pushing boundaries in the full-size off-road truck segment.
Here at All Terrain Nation, we’re excited to see the TRX make its return and even more excited to see how far RAM is willing to push the envelope this time around.
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